world premiere.
P72 detomaso.

“One of the greatest untold stories in automotive history.”

The brand was founded in 1959 by racer and visionary Alejandro de Tomaso. Widely recognized for the most popular model, the Pantera, this merely scratches the surface of its rich history. Quattroruote perhaps quotes it best when they stated that Alejandro was, “One of the most controversial and active men in Italy’s industrial panorama.”

A man with a vision, Alejandro was relentless in his pursuit with an unrivaled impetus to achieve beyond what people deemed fathomable. For starters, he produced some of the world’s first mid-engine road cars, developing Formula One cars with Dallara for Frank Williams and amassing a conglomerate of industrial holdings consisting of Ghia, Innocenti, Vignale, Moto Guzzi, Benelli and owning Maserati from 1975 to 1993. A comprehensive look at Alejandro’s journey and the brand history is available on our website.

Since Alejandro’s passing in 2003 the true brand has been dormant. The spirit however, has lived on, thanks to the passionate international owners clubs.

“We took our time, we digested, we read, we studied. We learned more and more about Alejandro and the incredible achievements that he had attained. In reality, when most people hear the word De Tomaso, the only thing that comes to mind is the Pantera. This is a true icon and the most successful car of the brand. However, our approach is not solely product driven, it is driven by history and the brand.” -Norman Choi, Chairman of De Tomaso expressed.

This year marks the 60th Anniversary of De Tomaso. To commemorate, we are proud to announce the launch of our new project, formally named the P72. The P72 is a tribute to the original P70.

Speaking about the new P72, Norman Choi, of De Tomaso, said, “We are delighted to announce the launch of this exclusive car. We have devoted numerous days and nights developing a car that can live up to its predecessor. The P72 evokes the spirit of Alejandro de Tomaso, the brand and the eras that this car represents.”

A true modern-day time machine, the P72 will create a new segment in today’s market. A segment for those who have been yearning for a modern-day classic that is not only dressed with a timeless shape and an unspeakable elegance, but one that will provide a grand touring experience, making you feel as if you are back in 1960’s.

“A similar way the Pantera created a new category when it debuted in 1970, the P72 will create a new benchmark of its own. We have created a modern-day time machine that pays homage to an integral part of history and a car with its own provenance. When the final specifications and pricing for the car is revealed, people will realize how it adheres to the six core foundational pillars of De Tomaso: Heritage, Passion, Racing, European Design, and WorldClass Performance at Extreme Value.” – Ryan Berris, De Tomaso General Manager and CMO.

Celebrating its 60th anniversary, the design of the P72 is inspired from the early 60s of the racing prototype era vehicles, the sport 1000, sport 2000 and P70, some of the initial cars that were developed by De Tomaso.

The P72’s evolutionary design focuses on timeless beauty and timeless proportions of the ’60’s Le Mans prototype vehicles into the modern era. The P72 is a collaboration between De Tomaso and Wyn Design, much like the collaboration between Alejandro and Carroll Shelby.

With continuous flow of all surfaces, beautifully bold lines, emphasized powerful wheel arches, low nose and teardrop glasshouse architecture, resulting in perfect proportions. The P72 design language is set to stand the test of time with flawless attention to detail, combined with the most advanced engineering execution. Unquestionably powerful and sensual from every angle, the P72 truly defines the term ‘Modern-Day Time Machine’.

“We intentionally incorporated a distinctive aerodynamically optimized body for performance and to modernize the aesthetics, while the classic wing mirrors and front emblem cap pays homage to the P70.“ – Jowyn Wong, P72 designer and founder of Wyn Design explained.

The P72 is based on the state-of-the-art all-carbon chassis from the Apollo IE, featuring the first all-carbon fiber production chassis of its kind, consisting of the monocoque, as well as subframes and crash structures that adhere to respective FIA LMP safety requirements and features a carbon mono-cell. 

A similar approach to what Alejandro had done with his state-ofthe-art chassis by sharing it with the Vallelunga, P70 and Mangusta. By conducting a technology transfer from the Apollo IE, the P72 has a tested and proven platform which will ensure the highest level of quality and performance with an accelerated development timeline.

The P72 will remain highly exclusive and only 72 cars will be produced. Whilst having a cutting-edge world-class chassis the Project P features a design with perpetual beauty and a proper manual transmission. This is a car for all generations. Full technical specifications and pricing will be revealed in due course.

We are forecasting a base price for the P72 of approximately 750,000 euro and are currently accepting Registrations of Interest via soft deposits for the limited run while we finalize the production specifications and pricing. The exterior and interior designs will remain largely the same and we will disclose final details on the powertrain and other strategic partnerships in the coming months as we plan for the full homologation process for our target markets.

De Tomaso Automobili has secured a global network of dealer partners. Our partners have been proudly appointed, reinforcing the significance of this revival and add further credence to our future plans and vision. Our representation is planned as follows: North America – Miller Motorcars, United Kingdom and Middle East – Joe Macari Performance Cars, Continental Europe – Louwman Exclusive and for Asia – SPS Automotive.